Member Events

2021 Events:

  • Indie Shoot Outs
  • Outdoor Annual Event (held in Buffalo, Summer 2021)

Our events are the BEST way to make the most of your membership this upcoming year. Here is where hundreds of brides and grooms are experiencing all that we have to offer IRL… or… on the screen! Investing in presenting your business to our eager couples in the fun, laid back atmosphere that we create is a sure-fire way to turn heads. Register for our upcoming events here! Read on below for the event details and vendor terms!

Indie Shoot Outs:



The Indie Shoot Outs are collaborative, large group styled shoots designed to provide the opportunity for all vendors to create while deepening their connections to those in our member community. They will take place 3 times throughout the year. Indie Weddings will set the theme and create the moodboard. These shoots will be:

  • Inclusive of all races, genders and cultures
  • On the cutting edge for newness and inspiration

 We’ll build a deeply connected and fortified local vendor community by showcasing our collective strengths and innovative ideas. My objective with this concept is to honor various cultures and beliefs through a creative, modernized interpretation where we can redefine wedding traditions to inspire our community of engaged couples.

2021 Dates:

Sunday March 14th, 2021
June-July 2021 TBD
November-December 2021 TBD

Membership levels dictate vendor participation:

Base = 1 Shoot Out
Core = 2 Shoot Outs
Master = 3 Shoot Outs

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Vendor Details and Event Terms

Please find all necessary information for our events below.  Please be sure to thoroughly read all information. You are liable for understanding this information & ensuring you are properly following all event guidelines. Please let us know right away if you have any questions!

  • Events are first come, first served.
  • We cap the categories based on the total number of vendors we can fit to ensure everyone has a chance to really shine.
  • Vendor Contract & payment are due ONE MONTH PRIOR to the event date in order to reserve your spot!
    • We need one contract per calendar year for the events you participate in.
    • Invoices are sent electronically. Priority is extended to those vendors who pay their booth fees first.
    • If we do not have either the payment by the due date, vendor will forfeit their place and the booth space will be given to the next vendor on the wait list.
    • Vendor booths are non-refundable, but will be credited toward a future event or other services that Upstate Indie Weddings offers.
  • Events are open to members and non-member businesses. Event rates are as follows (* indicates non-member rate)
    • Service Provider Booths $550 / *750
      • + $450 for double booth space
    • Handmade Vendor Booths $350 / *550
      • + $250 for double booth space
    • Swag bag promo add-on $50 (for members only)
    • Digital Ad add-on $50 (for members only)
  • All members who participate in the events receive additional promotions before and after the event including:
    • Business listing in the event pages of the website
    • Business listing in the Facebook event page
    • Social media posts:
      • Facebook event page
      • Instagram Feed + Stories
      • Facebook
    • Instagram Live interviews on social media for all service provider booths and higher
    • Blog post introducing the vendor line up
    • Newsletter
    • Post-show wrap up blog post
    • Event photo album on Facebook

Bridal Show Promotions


  • SPREAD THE WORD! Make sure you share the Facebook event pages below if you’re attending, and get involved! You are allowed to post in the Facebook event pages and tag us like crazy! Let’s make that algorithm work for us by tagging the hell out of each other and the events! You can easily download graphics to use here.  Social Media Tags:  @rochesterindieweddings @buffaloindieweddings #partyonbrides #partyongrooms #buffaloindieweddings #rochesterindieweddings #buffalowedding #buffalobrides #rochesterwedding #rochesterbrides
  • INVITE YOUR CLIENTS! Information and tickets can be purchased through any of these links:
  • SCHEDULE GIVEAWAYS for your comp tickets! We offer 4 comp tickets for each of our main events, the bi-annual spring and fall events, so get creative and plan ahead to offer some up as giveaways! Nothing gets people more excited than winning something they really want!
  • Free tickets : You will be sent codes for free tickets to distribute as you please! Please note, your guests will need pre-register here to receive electronic tickets before the show.

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  • All vendors are required to offer a raffle item valued at $50 or more for the event.
  • Guests will be able to enter the giveaways digitally in your “booth” page.
  • Winners will be selected and announced by BIW/RIW live on 09.20.20
  • You will be notified of the winner that day and provided with the information to contact and send them their prize.

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  • Advertise that your business is a part of the show & invite prospects! Before the bridal show, email your client and vendor contacts to let them know that you will be on display. Invite potential clients and consider telling them that you will have a special gift waiting for them at your booth.You have been sent codes for free tickets to distribute as you please! Please note, your guests will need pre-register to receive electronic tickets before the show. There will be NO will-call tickets held at the door. Use these tickets to run promos on social media for giveaways!

  • Bring helpers! Having 2-3 extra people at your booth is a great idea, especially during peak show times when you’ll be visited by multiple guests at once. Train your team with your 1-2 sentence elevator speech about what your business is & why it’s unique. Make sure they are ready to collect information so you can follow up and speak directly to each person interested!

  • After the show, email or call all interested guests! You will receive a list of all attendees which you can do a mass mailing to, but it is especially important to follow-up with the guests that expressed interest in your business and visited your booth. Also be sure to follow-up with the other vendors you connected with! Reach out to within 1-5 business days after the event; the sooner, the better because you will still be fresh in their minds.

  • Do not, under any circumstances, share this leads list with anyone else!
  • Please be mindful of the guests privacy and refrain from inundating them with emails and offers. This also includes your mailing lists – it’s better to ask and encourage them to sign up on their own!
  • Good ideas
    • Invite them to where else you will be this Engagement season (i.e. other events, happenings around town, performances, etc.) so they can see, sample and experience your offerings again.
    • Offer them a special discount, upgrade or giveaway!
    • Sharing sneak peeks of new projects or ideas first!
    • Use engaging and personalized email subjects when possible.













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Want to book a vendor for your big day? Reach out to our Indie Crew and talented vendors today! We can't wait to get to know more about you and your love story!